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Established in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations, making W7 inclusive and open to all – from beginners and teens to adults and makeup geeks.
W7 products are 100% cruelty-free, with none of their products being tested on animals. The brand offers a range of best-selling items, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.
The Mighty Mattes Eyeshadow Palette features high-quality, highly pigmented natural colors, including tan and beige nudes, neutrals, earthy greys, and smoky brown tones. This versatile palette allows users to create a range of looks, from natural to high-impact or glam. The formula is long-lasting, with a consistent creamy matte finish and minimal fallout or creasing, making it suitable for all-day wear. The colors blend easily, with no need for primer, and are quick to apply and easy to wash off for all skin types, from young to old.
The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette offers six professional and long-lasting cream formulas, perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, as well as for easy and effective contour application.
All W7 Cosmetics products are designed in London by professional makeup artists and can be used on sensitive skin, making them ideal for women and teens of all ages who love high-quality cosmetics. The brand's commitment to cruelty-free practices ensures that none of their products are tested on animals, and the Mighty Mattes Eyeshadow Palette is also vegan and paraben-free.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | ‎8.82 x 6.89 x 1.5 inches; 10.05 ounces | ||||
manufacturer | ‎Warpaint Cosmetics (2014) Ltd | ||||
best_sellers_rank | #211,155 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #467 in Makeup Palettes | ||||
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